How we helped Numan health brand grow organic traffic +730%
Numan is a leading health brand that offers convenient, online access to expert-backed treatments and products for a range of health concerns, including sexual health, hair loss, weight management, and overall well-being.
The website allows users to address symptoms and treat root causes for immediate relief and long-term optimal health.
The Challenge
The goal was to develop and implement a comprehensive eCommerce SEO strategy to improve Google rankings, increase organic traffic, and drive sales. It was important to secure rankings for product-related search terms.
Technical SEO
We started with a thorough technical audit. This helped us uncover quick wins to make sure the website could be crawled, indexed and ranked efficiently.
Need for Speed
One key objective was to collaborate with the development team to enhance website performance. We conducted a thorough analysis of the Core Web Vitals and developed a strategic roadmap. The tasks were carefully prioritized and successfully implemented to optimize site speed.
Keyword Research
Once the technical elements were in place, we made sure the page relevancy was strong. We took a data-driven approach and mapped keywords based on search volume and commercial intent.
Content Strategy
Long tail keywords and FAQs were targeted with the help of an excellent in-house writing team. We assisted with keyword research and leveraged AI tools to source new content topics.
Holistic Search
We liaised with the PPC team to share learnings on the best performing terms, CTR and landing page conversion rate.
Measurement
Numan wanted a future-proof tech stack so they could easily measure the effectiveness of SEO efforts. We set-up in-house software to track rankings, web analytics to track sessions and tools to spot backlink opportunities.
Brand Measurement
Numan often ran bold TV campaigns. When media spots were live, we would help measure the impact on brand and generic traffic.
Digital PR
We took a holistic approach to search engine optimization, ensuring that technical, content, and off-page elements worked together to drive sustainable organic growth. We worked with the PR team to identify new link opportunities.
The Results
Organic traffic grew +730% and we achieved premium rankings for a variety of core terms including Mounjaro, Viagra & Testosterone Supplements.
The website allows users to address symptoms and treat root causes for immediate relief and long-term optimal health.
The Challenge
The goal was to develop and implement a comprehensive eCommerce SEO strategy to improve Google rankings, increase organic traffic, and drive sales. It was important to secure rankings for product-related search terms.
Technical SEO
We started with a thorough technical audit. This helped us uncover quick wins to make sure the website could be crawled, indexed and ranked efficiently.
Need for Speed
One key objective was to collaborate with the development team to enhance website performance. We conducted a thorough analysis of the Core Web Vitals and developed a strategic roadmap. The tasks were carefully prioritized and successfully implemented to optimize site speed.
Keyword Research
Once the technical elements were in place, we made sure the page relevancy was strong. We took a data-driven approach and mapped keywords based on search volume and commercial intent.
Content Strategy
Long tail keywords and FAQs were targeted with the help of an excellent in-house writing team. We assisted with keyword research and leveraged AI tools to source new content topics.
Holistic Search
We liaised with the PPC team to share learnings on the best performing terms, CTR and landing page conversion rate.
Measurement
Numan wanted a future-proof tech stack so they could easily measure the effectiveness of SEO efforts. We set-up in-house software to track rankings, web analytics to track sessions and tools to spot backlink opportunities.
Brand Measurement
Numan often ran bold TV campaigns. When media spots were live, we would help measure the impact on brand and generic traffic.
Digital PR
We took a holistic approach to search engine optimization, ensuring that technical, content, and off-page elements worked together to drive sustainable organic growth. We worked with the PR team to identify new link opportunities.
The Results
Organic traffic grew +730% and we achieved premium rankings for a variety of core terms including Mounjaro, Viagra & Testosterone Supplements.
"Ollie has been a great partner over the years in establishing our ecommerce SEO strategy. His data-driven methods and technical expertise boosted our organic visibility and drove significant growth in traffic, keyword rankings, and conversions. He collaborated effectively with our in-house team, proactively monitoring ranking fluctuations and identifying impactful changes. Ollie's insightful contributions reflect his genuine commitment to our success."
Matt Pugh - Head of Performance Marketing
